BrewDog Milton Keynes is hosting a 'Bad Beer Amnesty' today
Independent Scottish brewery, BrewDog, is hosting an international '˜Bad Beer Amnesty', today, giving drinkers the opportunity to swap any mainstream lager for a pint of its new headliner beer, Lost Lager, which hits its bars this morning (Wednesday).
Its branch on Midsummer Boulevard will have a designated ‘Bad Beer Bin’ where visitors can dump their unwanted cans of beer in exchange for a pint of the brewery’s latest lager.
BrewDog will be accepting cans from midday to closing time at 316 Midsummer Boulevard.
Each person who swaps a can of ‘bad beer’ will be entitled to one free pint of Lost Lager.
“Lost Lager is our best lager to date; a crisp, clean pilsner with hints of spice and a zesty lime marmalade character," said BrewDog co-founder James Watt.
"To mark its launch, we wanted to give beer drinkers a chance to taste a lager made with soul and passion, rather than the mass-produced fizzy yellow swill that the big breweries have been peddling for years. So, bin your Budweiser, say farewell to Fosters, and get your hands on a pint of Lost Lager.”
“For decades, the craft of lager has been lost and forgotten, bastardised by mega breweries putting profit before flavour. But brewed right, lager can pack huge flavour and offer a really exciting style with depth and character. We have been working hard on nailing this recipe for months, and we know anyone who has a taste of Lost Lager will never look back.”