Business trainers recognised as ‘superbrands’

Milton Keynes skyline
Milton Keynes skyline
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TWO business teaching organisations in the Milton Keynes area have been voted in the top five superbrands for executive education, training and development.

Cranfield School of Management came second in the Business Superbrand 2011 survey while The Open University Business School came fifth.

The Business Superbrands survey recognises brands that have established an exceptional reputation in their sectors and offer customers significant emotional and/or tangible advantages over their competitors.

Anthoula Madden, director of the business development unit at The Open University said: “Since 2006, the OU’s business and law undergraduate courses have grown in popularity by 48 per cent and we have been in the top three UK universities for student satisfaction since the National Student Survey began. Our focus is on delivering the high-quality education that business needs and we are delighted to be recognised as a Business Superbrand.”

Cranfield and The Open University Business School was ranked ahead of Manchester Business School, Cass Business School, Warwick Business School, Said Business School at Oxford University and Cambridge Judge Business School.

The annual Business Superbrands survey is compiled by The Centre of Brand Analysis on behalf of the Superbrands organisation and examines the views of a panel of experts and 2,000 professionals from across the UK.

Overall the top UK business brand was Rolls-Royce with Blackberry, Microsoft, Google and Apple in second to fifth places respectively.