Online retailer Amazon.co.uk, which has one of its eight UK fulfillment centres near Milton Keynes, is forecasting that Cyber Monday will fall on December 2 this year.
The retailer predicts the busiest time for online shopping on the day will be 6pm as workers get home, get online and shop.
Xavier Garambois, vice president of EU Retail at Amazon, said: “The expected peak in sales at 6pm on Cyber Monday is interesting as traditionally sales have spiked later in the evening. In fact, in 2011, sales peaked at 9.20pm.
“The earlier rush indicates that people will be using their commute to get a head start on their shopping or logging on as soon as they get home, so they can relax in the knowledge that their Christmas shopping is done.”
On Cyber Monday 2012, Amazon.co.uk saw more than 3.5 million items ordered on the site, at a rate of around 41 items per second. That meant a delivery lorry packed with Cyber Monday orders left one of Amazon’s fulfillment centres every two minutes and 10 seconds.
To meet demand, Amazon is hiring more than 15,000 people across the UK for seasonal positions in fulfilment and customer service centres this Christmas, with 800 moving into permanent roles before the end of the year.