‘Extraordinary’ Toni wins major award

Toni Moore
Toni Moore

AN extraordinary founder of an expanding legal firm has scooped a major national award.

Toni Moore, the managing director of Adams Moore in Milton Keynes, Bletchley, Bedford and Luton, is running a £2 million business after being driven to change the legal profession from the inside.

She has won the NatWest everywoman Award which recognises the most passionate and dedicated woman business owner who the judges feel has overcome significant challenges to achieve outstanding business success.

She was inspired by the courage and pain her best friend suffered at the hands of the law. Her friend’s mother fled violent domestic abuse to then be encouraged by her legal aid to return to the property, where she was murdered.

A teenage mum at the tender age of 15, she also had to show strength of character to raise her son and study at school and then for a degree.

Toni established her practice in 2004 with the aim of challenging society’s perception of legal practice by developing a company reputation based on warmth, compassion and a team of staff whom instinctively put their clients first.

Adams Moore now has offices in Silbury Boulevard, Central Milton Keynes, Queensway in Bletchley, Bromham Road, in Bedford and Park Street, Luton, among others. Toni Moore also recently won the entrepreneur of the year award at the recent Rising Stars Bedfordshire and Luton Business Excellence Awards, sponsored by Premier Newspapers.

Karen Gill MBE, co-founder of everywoman, said: “I am delighted to present Toni Moore with the NatWest everywoman Award. She is truly an extraordinary woman.”

The award judges were told that Adams Moore has a strong emphasis on taking on the more challenging safety and emergency work.

Staff undergo training for risk assessments and soft skill training, offering a 24 hour emergency line, manned in several different languages, offering same day appointments and free counselling for clients and this is all provided at the practice’s own expense.

By offering supportive services for the most vulnerable, they have always endeavoured to differentiate themselves from their competitors by focusing holistically on soft people skills, not just hard legal training.

Employment in the practice has grown 20 fold in the last six years from three to more than 60 with their offices increasing from one to nine providing not only a successful business but also, the judges said, a valuable service and support to the local community.

The sales turnover at year one was £155,000 and was set to be £2.25 million by the year end, in July.

Toni is currently the Chair of two separate Domestic Violence Forums, a Trustee of Women’s Aid and the CAB and has won numerous awards including a Pride award for making Milton Keynes a safer place.