COMPANIES say there are tangible business benefits from supporting charities like Willen Hospice.
At the launch of the 30-year-old Milton Keynes hospice’s new three year campaign, a string of firms announced their backing.
Chee-Wai Cheung and Chris Henrick, of city centre chartered accountants Keens Shay Keens, told the launch event at stadium:mk on February 10 that Willen Hospice is ‘close to the heart of staff.’
And as such, they said, it was a great way to build motivation in the workforce.
“It provides purpose and a target for the team,” the pair said in a presentation.
Willen Hospice’s Campaign 30 aims to raise £2million extra as the organisation battles rising costs and an uncertain future of NHS funding.
Lincoln Bedeau, of media company ASKMK TV is motivated by the compassion that the hospice showed his dying mother in 2004.
But he also told Business Citizen he believes that people who are encouraged to be givers rather than takers make better employees.
> To find out how to help Willen Hospice visit the website www.willen-hospice.org.uk
> Natalee Hazelwood’s video of the Campaign 30 launch includes footage created for the hospice by Megalith TV.