Growth figures Red Hot for city restaurant

Red Hot World Buffet
Red Hot World Buffet

A RESTAURANT is breaking all records despite the uncertain economic climate.

Red Hot World Buffet and Bar in the theatre district of Milton Keynes pulled in more than 250,000 diners in 2010.

That amazing figure was an increase of 15 per cent over 2009, which management believe is “driven largely by people’s continued desire to eat out but with a spend-conscious attitude”.

For its third year, Red Hot was open on Christmas Day which saw 944 people choose to eat out rather than endure the pressures of cooking a traditional Christmas dinner.

In 2008, Red Hot had just 306 diners on Christmas Day and 530 last year – showing a dramatic increase of 78 per cent within the last 12 months. 50 per cent of diners this year chose to drink soft drinks while the most popular choice of food was Indian followed by Chinese and Italian although staff had put on a Christmas dinner with all the trimmings.

Sandeep Manhaas, general manager at the MK Red Hot, said: “I think more people are deciding to go out for Christmas dinner rather than try to entertain the whole family, which can be hugely expensive as well as stressful. Because we offer such a variety of food from around the world, there is something for every member of the family to suit their particular palate.”

The Red Hot World Buffet and Bar Group have just launched in Leeds adding to the growing portfolio of venues in the UK. The company plans to increase the number of venues by 50 per cent in 2011 starting with the imminent opening of a Red Hot in Manchester that will become the sixth restaurant in the group.

Management believe the Red Hot format can survive the challenges of 2011. Sandeep adds: “We have created a fantastic loyalty with our customers and introduced many money saving activities including the new Diner’s Club that gives even more value for money.”

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