Marketing campaign sells MK as international business city

Business expo at stadium:mk
Business expo at stadium:mk

Community leaders are taking the bull by the horns and proactively promoting Milton Keynes as a great place for businesses to base themselves and grow.

A slick video shown to some 1,400 visitors at Business Expo 3.0 at stadium:mk on Friday is also in the running to be shown to millions of visitors to Heathrow Airport, miltonkeynestoday understands.

At the same time, promotion body Destination MK is preparing to exhbibit at International Confex from March 19 to 21 at ExCel in London. More than 7,000 visitors from leading agencies, associations and corporate organisations are expected to attend this year’s event for the event industry.

There are a range of venues in the Milton Keynes area and Destination MK will be sharing its stand with Cranfield conferences, DoubleTree by Hilton Hotel, Jury’s Inn, Kents Hill Park Conference Centre and Millbrook Venues.

Together it marks a shift towards a more proactive approach to bringing new business and jobs to the new city. “We can’t just sit by the phone and expect people to ring us any more, we’ve got to get out there and sell the city,” an insider at Milton Keynes Council said.

Councillor David Hopkins, Milton Keynes Council’s cabinet member for economic development and enterprise, told Business Expo 3.0: “The council is the first point of contact for businesses looking to come into or grow here. We are working proactively.”

He revealed that Milton Keynes beat off Coventry, Luton and Bedford to be the base for Network Rail. “The councl helped to bring people in and give us a competitive edge,” he said.

Milton Keynes is already base to 700 international firms with investors coming from Japan, Germany and a host of other countries.

With its deliberate location with good links to London and Birmingham, business leaders are keen to promote Milton Keynes and the region to the rest of the UK and abroad. Dr Ann Limb, who chairs South East Midlands Local Enterprise Partnership. said there was an exciting opportunity. “We haven’t been punching at our weight, we will be able to punch above it in the future,” she said.