A MOTORING expert and former contestant on Strictly Come Dancing didn’t tip-toe round praising a Milton Keynes company’s ‘world class’ fuel saving achievements.
TV presenter and prolific author Quentin Willson was a guest at Isotrak’s unveiling of what it sees as the future of telematics at its office in Eskan Court, Campbell Park, on Thursday, December 9.
“I was asked ‘tell us what you think about this revolution in telematics,” said Mr Willson at the company which produces what is colloquially known as ‘spy-in-the-cab’ technology and ways to interpret masses of data in ways which can save fuel.
“We have this seismic shift in the way we drive and fuel cars, the game is changed.”
But he added that although climate change science has been ‘discredited’ in the eyes of the public by the leaking of scientific emails, the issue of fuel saving has become one focussed on energy security.
He added: “People won’t change their behaviour to save the planet, it is sad but true. It is about the bottom line.”
Mr Willson, who had not been paid to say nice things about Isotrak, said what they were doing was “hugely significant stuff”. Isotrak provides companies like Asda and Robert Wiseman Dairies with information on lorries and the ways their drivers operate their vehicles. They have achieved savings of 11 per cent on fuel costs for Wiseman’s with more on the way.
He added: “If you put all the savings made by eco cars together you wouldn’t save as much as you would by educating people to drive more economically. That is what is so tremendously signifcant about this.
“To achieve average savings of 11 per cent on miles per gallon, saving milllion pounds, leave me slack-jawed with respect. The savings made by Isotrak add up to 21 millon litres of diesel every year. That is an eye-watering saving of national, if not global significance. It is world class stuff.
“In the whole of 2010, this is by far and away the most significant and globally resonant thing I have seen. We need to have more people in government knowing about it.”
Isotrak, which has been in Milton Keynes since being founded by a management buy-out in 1999, has seen business burgeoning. Chief executive Gavin Whichello said revenue has increased by 30 per cent in the last year, with contracts of more than £24million won in the last three months.
Such is the company’s success that it is aiming to recruit 60 more people in the next year, including staff in sales, development and customer service. If that happens the size of the company, in employment terms, will have virtually doubled.
Greville Coe, Isotrak’s sales and marketing director, said the company is looking to convince competing companies that even more savings can be made if they collaborate and share information.
He said: “It has been estimated that 30 per cent of the vehicles on the road are running empty and all the time they are driving empty they aren’t making money.”