New gym operator limbers up for opening

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Up to 15 new jobs will be created when a new gym opens in Milton Keynes in December.

Pure Gym, with 220 pieces of fitness equipment in a 20,000 sq-ft unit in Snowdown Drive, offers no contract memberships and 24 hour opening.

Angela Crawshaw, property director for Pure Gym, said: “We have stripped away the unnecessary facilities such as saunas, cafe bars and fluffy towels and have replaced them with all the very latest kit to offer members an affordable gym solution that is available 24 hours per day, seven days a week.”

According to the company some 30 per cent of its members claim never to have been a member of a gym before.