Raise a glass to inventor’s cups!

Christine and Andy Wells with their feeding invention
Christine and Andy Wells with their feeding invention

A brilliant business has won a package of free mentoring and advertising in a competition designed to accelerate economic growth.

Sucup, of Main Street in Cosgrove, near Milton Keynes, makes feeding cups for babies, toddlers and others with problems eating.

The company is owned and run by inventor Andy Wells and his wife, Christine, who lived in Wolverton for more than 30 years and have been in business locally for longer than that.

They entered the local part of Local Business Accelerators (LBA) and impressed the three judges with a Dragons Den-style presentation before Christmas.

The LBA is a national competition involving 500 local newspapers, including the Citizen and its sister publications, in finding local companies that could benefit from free advertising and mentoring.

More than 50 firms entered LBA from across Milton Keynes, Beds and Herts, 11 were shortlisted and four winners found, including Sucup.

The Citizen’s team of business dragons were author Kim Hills Spedding, from Woburn, who has published The Really Practical Guide To Starting Up Your Own Business, Dr Philip Smith, of the Milton Keynes Business Leaders Partnership and Richard Cooper, a Bedfordshire Chamber of Commerce director.

Christine Wells said she hoped winning free advertising and mentoring would help Sucup increase its visibility and gain access to the buyers of big companies. “The users love it,” she said.