Road to riches as potential £5m contract comes to Milton Keynes

From left-right: British Ambassador in Madrid, Giles Paxman; Composan MD Fernando Guijarro; MD ASI Solutions, Jerry Tonge
From left-right: British Ambassador in Madrid, Giles Paxman; Composan MD Fernando Guijarro; MD ASI Solutions, Jerry Tonge
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A global road preservation and maintenance firm from Milton Keynes is celebrating after signing a new overseas contract worth a potential £5m in Spain.

ASI Solutions, in Deltic Avenue, Rooksley, provides products for the preservation, repair and recycling of roads, car parks and airfields, and trades in the UK, Germany, Italy, Malta and Cyprus as well as India, China, the Middle East and North America.

Having raised its profile within the Spanish market, ASI was contacted by Composan, a long-established player in the Spanish highways market, and a partnership was agreed for the company to not only become a distributor, but also a manufacturer of ASI’s Rhinophalt product. Rhinophalt protects against road surface deterioration caused by climactic factors and heavy use.

The company was given ‘critical’ help by the government’s UKTI and specifically its Overseas Market Introduction Service, which helps identify potential for both customers and partners.

Jerry Tonge, MD of ASI Solutions, said: “Spain has been on our radar for a number of years because of the large-scale investment in its toll road network, which now needs to be maintained, and the support I’ve had from UKTI to get this moving has been critical to our latest success.

“We have been looking to establish a second manufacturing capability for some time, so to find a company that will distribute and manufacture our product is fantastic. Our partnership with Composan will double capacity and give us the ability to produce up to £10million worth of Rhinophalt annually, in addition to a potential of £1.5million in distribution revenues, which is tremendous.”

Fiona Jefferson, UKTI International Trade Adviser, said: “Through UKTI’s Passport to Export programme and Gateway to Global Growth service I have worked with Jerry since 2008, helping ASI Solutions build on its success and start to develop new overseas markets in China and Latin America, as well as Spain.

“Overseas contracts currently account for 69 per cent of ASI’s turnover, but this new partnership means that it has the potential for this to increase to around 90 per cent over the next three years alone, and on a larger revenue base, thanks to Composan’s networks and partners which is great news for the business.”

Giving advice to other SME’s, Jerry added: “If other small to medium businesses are considering exporting I would definitely encourage them to seek UKTI support. It provides a low-risk and low-cost way of accessing detailed, specific market information, and their teams in the UK and abroad have the right contacts to help you get your foot in the door.”

The company’s success in Spain follows its last large contract, signed in May 2011, worth around £100m with Chinese company HUALI – a subsidiary of the China Highway Engineering Consulting Group Company Limited.