DESPITE disappointment of losing the World Cup bid and news that Milton Keynes may not be on the Olympic Torch route, city bigwigs are set to examine ways that sport can help the area grow.
Leaders of the city’s political, business and sporting worlds are due to descend on Doubletree by Hilton Hotel, at stadium:mk on June 13 for a seminar on making Milton Keynes an International Sporting City.
Milton Keynes Council says being included in the England World Cup bid generated more than £1million of positive national publicity for the city. Red Bull chief Christian Horner’s frequent city name checks after Formula One races are also believed to bring valuable positive attention – at zero cost.
Paul Sanders, Milton Keynes Council’s assistant director of leisure learning and culture, is due to speak at the consultation seminar alongside Milton Keynes Dons chairman Pete Winkelman.
Mr Sanders said: “This event is the next step in terms of gaining support and planning how to take things forward.”
The International Sporting City Steering Group has representation from organisations including MK Business Leaders Partnership, Abbeygate Developments, Milton Keynes Parks Trust and Destination Milton Keynes.
Consultant Nortoft, of Nobottle, Northampton, is due to present a report into the International Sporting City bid. They say there is potential for inward investment and spin-off growth in retail.