Businessman’s five star effort for Alzheimer’s

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A CITY businessman has helped to raise £6,000 for Alzheimer’s Research UK thanks to a five star corporate charity ball.

David Read, Chief Executive of Prestige Purchasing, in Milton Keynes, hosted the ball on June 15, which saw guests treated to a sumptuous banquet and a glittering evening of non-stop entertainment at the Churchill Hyatt Regency Hotel in London’s West End.

The event was part of David’s ongoing project to raise £30,000 to pay for a complete pioneering dementia research project. He started fundraising four years ago after his mother Janet died with Alzheimer’s disease, aged 83. In an effort to come to terms with her death, David put his feelings about her long struggle with Alzheimer’s into song and recorded a charity album entitled I know that I should know you Live performances followed in London and Milton Keynes with all proceeds donated to Alzheimer’s Research UK.

A Champion of Alzheimer’s Research UK, David, 58, from North Crawley, talked about the charity ball and his motivation for raising money for Alzheimer’s Research UK.

He said: “It was a fantastic evening and everyone enjoyed having an excuse to put on their finery, enjoy the entertainment and dance the night away. I’m so delighted we raised over £6,000 in one night for the research experts, Alzheimer’s Research UK.

“We had an action-packed line-up with magic acts, dancers and live music, including music from me and my band. A lively auction added to the fun with prizes ranging from holiday breaks in Malta and Prague to fine dining at Michelin restaurants. I’m so grateful to everyone who came to the ball and gave so generously and to the many people behind the scenes who made the night go with a swing.

“Losing someone so close opened my eyes to the lack of funding for research into new treatments for Alzheimer’s disease and other forms of dementia. I decided it was time to give something back and raise much needed money and awareness. Organising this event gave me another opportunity to do just that. I’ve got other events planned to help achieve my goal for Alzheimer’s Research UK – watch this space!”

Miranda Mays, Corporate & Community Fundraising Manager for Alzheimer’s Research UK, said: “This is a brilliant result and we can’t thank David enough for his outstanding support of our pioneering research. Together with his family and friends, his target to fund a complete dementia research project is already approaching the halfway mark, totalling over £13,000, which is tremendous.

“There are 820,000 people across the UK living with dementia today, including nearly 5,000 people in Buckinghamshire. Dementia poses one of the greatest threats to public health now and in the future but funding for research still lags significantly behind other serious diseases. We rely entirely on our amazing supporters like David to fund our world-class research. Every £20 raised brings us closer to finding ways to diagnose, prevent, treat and cure Alzheimer’s disease and other forms of dementia.”

To help Alzheimer’s Research UK defeat dementia, donate online today or call 01223 843899.