A city businesswoman has achieved recognition for her multi-tasking handbags in two national parenting awards.
Charlotte Jamme is the founder and managing director of Mia Tui bags, which are aimed at busy mums on the go who want something practical that still looks good.
Online parenting review website BizzieBaby, gave Mia Tui’s largest shopper style bag, the Amelie, a Gold award while the smallest in the range, the Grace was awarded Silver and the medium-sized tote, the Ava, received a bronze award.
BizzieBaby is one of the most comprehensive review websites in the parenting sector, covering products from pregnancy to retirement.
It has over 5,800 registered members ranging from expectant mothers to grandparents who regularly test products ranging from home safety items to cosmetics to toddler necessities. Since the site launched three years ago, over 5,000 items have been reviewed and over 169,000 people have visited the site.
All items are independently tested for a month by three reviewers who award the item marks out of five. According to promotions manager Becky Taylor, it is extremely difficult to achieve a Gold Award as this requires almost perfect marks with a minimum score of 14.4.
Testers’ comments about the Mia Tui Amelie bag, which was awarded Gold, included: “A superbly made bag, stylish, looks fashionable and will suit all families whether you have small or older children” and “This was the winner for me, the use of the internal space of the bag is fantastic with a compartment for everything you would need [..] as a mum I really don’t think there is a bag on the market that could rival this one both in terms of style and ease of use and practicality.”
In addition to the BizzieBaby Awards, Mia Tui has also been shortlisted in the Bounty Made by Mum and Dad Awards 2012. Bounty is the UK’s largest parenting club with over 13 million registered members and one million unique visitors per month. The awards which are voted for by Bounty Members are in recognition of the best products on the market that are made by inventive mums and dads.
As a shortlisted company, Mia Tui will now feature on Bounty.com and progress to the next stage of the awards which will see members of the public voting for their favourite product using a star rating system between 27 February and 16 March.
Speaking about the awards inventor of Mia Tui bags, Charlotte Jamme, says: “When I came up with my first design for a bag a few years ago while living in Vietnam, I never imagined that I would be selling so many bags, let alone achieving recognition for them from mums and dads across the country.
“It’s been quite a journey getting this far so awards like this are a huge boost and recognition of all the hard work I have put in. It also makes me realise that we are on the right track and that other people think our bags are amazing as I think they are!”
Charlotte designed her range of bags after struggling to find a handbag that suited her busy lifestyle; she wanted something that could double up for both work and being a mum but found that most bags are either achingly stylish but a bit impractical, or they are aimed at women with babies and are essentially changing bags.
As a result, Mia Tui bags are practical yet good-looking and can be used for absolutely anything whether you are working, travelling, or on the go with your kids.
The bags all have a multi-pocketed, waterproof interior so that bottles, changing mat, nappies, snacks, toys, mobile phone and other essentials can be stowed safely in separate compartments and are easily accessible. Two clear, removable zipped bags (ideal for wipes, dirty bibs etc) are also included plus each bag comes with a co-ordinating clutch for essentials such as purse and mobile when you need to ‘grab and go’.
The bags come in a range of colours including black, pewter, tan, mustard and red with a choice of two interior colours (blue and pink). The largest, the Amelie, is priced at £59.99, followed by the Ava, which is slightly smaller priced at £49.99 and the Grace, the smallest of the range priced at £39.99.
Mia Tui (meaning ‘my bag’ in Vietnamese) was launched to the UK market in October 2011 following Charlotte’s relocation to the UK and are available at www.miatui.com.