Designer bathroom firm co-founder Richard Banks has been sinking all his time into preparing for a charity challenge for Willen Hospice.
Mr Banks, of Bradwell Abbey, who owns BathWorks is hoping to raise £10,000 for the hospice through a year-long challenge.
It starts on June 21 when he does the London to Brighton bike ride. He will be riding from capital to coast alongside celebrities such as Pippa Middleton and 28,000 other cyclists to celebrate the 40th year of the event.
BathWorks has formed a partnership with Willen Hospice.
The hospice needs to raise £3.6 million a year to continue providing free end-of-life care .
Mr Banks said: “I think most people have been affected by cancer – I have a family member currently going through treatment. Work is going on to find a cure but what about the people who have it now?
“Willen Hospice does a fantastic job caring for people with cancer and their superb work can only continue with help. I know the £10,000 I am hoping to raise will be put to good use. A visit to Willen Hospice puts it all into perspective.”
Mr Banks is married to Kelly, a teaching assistant at Priory Common Junior School, and has two children, Harry, 11 and Max, nine.
He said: “This is a very exciting time for our company and we are proud to have a partnership with the hospice.
“I know raising £10,000 is going to be an almighty challenge whatever that includes but I will do whatever it takes to make it happen.”
To sponsor Mr Banks, visit https://www.justgiving.com/richard-banks5.