Stuck for things to do this Easter? Why not take in a chick flick at the Odeon?!
In a move bound to ruffle the feathers of some film critics, Odeon brought the traditions of Easter to life by inviting 20 chicks and three Easter bunnies to review the film trailers and help you to decide which Easter film to take in this year the new cinema at stadium:mk.
The results found the likes of The SpongeBob Movie: Sponge Out of Water, Home and Big Hero 6 to be the most enjoyable films for the animals - who were found to react well to films with bright colours, fun and jovial soundtracks & films without particularly loud or sharp noises.
While the Easter chicks remained active, animated and interested throughout each trailer, the Easter bunnies had a contrasting experience and maintained a composed, relaxed and chilled-out pose throughout each film.
Odeon Commercial Director, Andy Edge, said “Odeon has been entertaining the nation for nearly 85 years so with Easter around the corner, we wanted to test the new blockbuster releases on the nations’ favourite Easter animals too. We’re really excited about the new films available this Easter and it’s been interesting to see how our team of flappable and fluffy critics reacted to the latest blockbusters.”
Animal expert, Debbie Connolly, said “It was fascinating to see the chicks and bunnies reacting to light and movement and displaying a range of behaviour. The chicks showed their inherited ability to display happy chirps and engage with each other.
“It was interesting to see the boldest chicks leading the way, deciding it was a safe environment and then standing upright with their feathers elevated - once they started cheeping, the rest soon followed and ran around happily, engaging with each other noisily.
“Overall, The SpongeBob Movie: Sponge Out of Water was the film they liked the most and showed the biggest happy response to.”