Deanie Tots play starring role at launch of new co-op

Children from Deanie Tots at the opening of the Co-operative, Deanshanger
Children from Deanie Tots at the opening of the Co-operative, Deanshanger

Children from Deanie Tots played a starring role in the launch of The Co-op’s latest food store.

The new Deanshanger store represented a near £500,000 investment to create a new shopping experience for the community and, has created 15 new jobs.

The children from the mums and toddler group were among the guests of honour, helping to cut the ribbon and declare the new Co-op store open for the community.

Brian Pooley, Area Manager for The Co-op, said: “We are delighted to have made such a significant investment in Deanshanger and to be launching The Co-op’s latest food store.

“We have received some great feedback from members of the community and are pleased that so many could join us on our launch day - the store looks fantastic and it really is an exciting time for the whole team, we are looking forward to serving the local community.

“The Co-op is investing to transform and grow its convenience business, enhancing the in-store experience while lowering the price of everyday essentials.

“We are confident that the new store will be a real asset to the community, enabling shoppers to pick up delicious food conveniently and, as a community retailer and a co-operative, it will play its part in local life too.”

To mark the launch of the store, colleagues at the community retailer have provided a boost of more than £1,000 to Deanshanger community groups and projects, including support for the Christmas lights, Deanshanger Athletic Football Club and, for the day centre’s Christmas luncheon.

Plus, Deanie Tots will receive a £200 donation towards play and education equipment for helping to launch the store.

The store will also launch a Community Pioneer role where a member of the Co-op’s food store team will also work to foster involvement in community activities, from local fundraising initiatives to helping to understand and develop solutions to meet community needs, including support for the British Red Cross, The Co-op’s new charity partnership which will help to tackle social isolation and loneliness in communities.

The new store, which is approximately 2,500 sq.ft, opens between 6am-11pm and has a focus on fresh, healthy foods, hot food and essentials.

It features an in-store bakery, an ATM, a Costa coffee express dispenser, lottery and dedicated car parking.