Evans not going through the motions with two events


Evans Cycles is gearing up for two huge events this weekend.

RideIt! is a series of organised mountain bike and sportive events which take place twice a month at various stunning locations across the UK. RideIt! series, now in its 4th year has created rides for beginners through to more experienced riders and was initially designed as an fun, affordable and accessible programme to encourage cyclist of all abilities to get out and ride and enjoy the outdoors.

With the rise in cycling over recent years the RideIt! Sportive events experience early season sell-out. The events take place on weekends at some of Britain’s most picturesque locations including, the Lake District, Epping Forest, the Peaks and Brighton, with the mountain bike events taking place on the Saturday and the sportive events on the Sunday at each destination.

Evans Cycles RideIt! series is also delighted to be working with Gore Bike Wear to provide a ‘Try before you Buy’ service which allows participants can test out Gore clothing on the ride and see how it performs. Garmin GPS units pre loaded with the routes for the day will also be available to hire at the events.

There are three or four marked routes to choose from at each of the events of varying difficulties:


Sportive Fun Route

A great introduction to road riding with minimal climbing. A fantastic event for the whole family.

Sportive Short Route

A leisurely ride for regular casual bike riders. Hybrids and mountain bikes also welcome.

Sportive Medium Route

Excellent workout for more experienced riders and a great way to work up to longer distances.

Sportive Long Route

A challenging ride for experienced cyclists designed to test your ftness and stamina.

Mountain Bike:

Mountain Bike Short Route

A great ride for frst time mountain bike riders or those looking to improve their ftness. The route involves some challenging terrain and should usually take no more than two hours. Riders will be able to ride most of the course however beginners may need to dismount and walk their bike through some challenging sections.

Mountain Bike Medium Route

The most popular route taking between three to fve hours the medium route is designed to challenge riders with off-road experience and good level of fitness.

Mountain Bike Long Route

Similar to the Medium route but with an added five-eight miles for those who want to spend longer riding in the British countryside.

For further information contact Brandnation on 0207 940 7170, Rae Young on rae@brandnation.co.uk or 0207 940 7176 or Jenny Scott at jenny@brandnation.co.uk or 0207 940 7178.