A family backing Brits to holiday in the UK has pledged to take on the rental market giants to help cottage owners stand out from the crowd.
The Melrose Directory, which is an anagram of the Olney family’s name, Elsmore, is a brand new website which is launching soon to compete against ‘disappointing’ rivals.
Stewart and Shirley Elsmore were concerned when business for their holiday cottage in Olney dramatically dropped within weeks of their lettings’ website changing hands.
Stewart said: “We are just a small regular family that got frustrated with the current rental websites.
“Once upon a time we felt like we were welcomed and cared for by website but now the industry has changed and the personal service has gone.
“Now more than ever, holidaymakers are planning trips in the UK because that’s where they feel more safe.
“We want to give UK cottage owners the chance to show off what they do best - and not be swallowed up by bigger companies.”
Shirley added: “Stewart is absolutely right, everyone we were speaking too were experiencing similar problems: less views on properties, poor client service and ultimately less bookings.
“That is why we decided to just go for it and set up the Melrose Directory.
“We really want to create that welcoming, personal and warm service to cottage owners and customers.”
> Watch out for www.themelrosedirectory.co.uk launching soon