Meet Milo - the son of city golden boy Greg Rutherford.
The Olympic medallist took the nine-month-old tot along to the launch of the Little Trikers campaign at Willen Lake this week.
Following in his famous father’s footsteps, Milo happily grinned at photographers and posed in a Little Tikes trike.
Greg, who lives in Woburn Sands with his partner Susie, spoke about the importance of families staying active and the benefits of being outside.
He said: “I am delighted to be supporting the Little Trikers campaign. It’s about making the most of the time you have as a family.
“It’s an ideal way to spend quality time together, smile and laugh and feel great.”
Little Tikes company is promoting its 4-in-1 Sports Edition Trike.
It is offering city families a chance to win one of 50 of the trikes by entering a competition on its website www.littletykes.co.uk.
Marketing manager Michelle Lilley said: “We are thrilled to be working with local hero Greg.
“He continues to wow the nation with his winning performances and now he’s helping us to inspire the next generation.”