Shoe giant Brantano is raising awareness of road safety after three young people were killed on city roads in just over a year.
After teaming up with charity Brake - Brantano is calling for children and parents in Milton Keynes to join the charity’s Giant Walk campaign.
Six children were killed or injured on roads across the UK every day last year. On Wednesday, June 10, organisers hope their event will have a big impact.
Brake’s Giant Walk already has 45,000 children from over 200 schools registered to take part and planning to walk a whopping 17,000 kilometres.
They hope it will get children learning about road safety in their classroom, by promoting the benefits of safe walking and cycling to school.
In addition, Brantano is launching a range of exclusively designed Brake shoes for boys and girls, which will be available in stores nationwide from June.
Each pair of shoes will come in a presentation box, which contains a fun yet informative leaflet to educate children on road safety, along with high visibility safety products such as reflective stickers, a traffic light key ring and a handy reflective strap band.
For every pair of Brake shoes purchased a donation will be made to the charity to help fund the lifesaving work it does in campaigning to prevent road deaths and injuries, and supporting people bereaved by traffic accidents.
Katherine Harrison Store Manager at Brantano, said: “At Brantano, we are already committed to providing a service that looks after children’s foot health and we are keen to promote and encourage the health and environmental benefits of walking to school.
“The collaboration with Brake allows us to not only raise awareness of the importance of correctly fitting shoes for children’s foot health but also to reinforce messages about the dangers of roads and the importance of safe road use to both children and parents, as well as promoting the health and environmental benefits of walking and cycling to school.”
Philip Goose from Brake, said: ““Brake’s Giant Walk is a great way for schools to call for safer roads in their community for children to be able to walk or cycle without fear or threat from traffic.
“Every year as part of this great event schools use resources and support from Brake to run fantastic lessons across a variety of subjects around the theme of road safety and active travel.
“It’s a chance to teach children about road safety and why walking is healthy and eco-friendly, and also to call on local drivers to make a big difference by slowing down to protect children on foot and bike. We’re urging schools to sign up now to take full advantage of the resources and support Brake offers to help schools get involved.”
> To register your school for this exciting event, visit the website at www.brake.org.uk/giantwalk, call 01484 550061 or email firstname.lastname@example.org