Olympic medallist on board to provide sport participation leap

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It’s almost a year since Greg Rutherford jumped to Olympic gold medal glory.

Now, as part of the London 2012 legacy, Rutherford has teamed up with Asda Active to help get Britain moving.

A survey of 2000 parents conducted by Asda found that whilst 53% felt inspired by the Games to encourage their children to take part in sport, 72% felt that there wasn’t enough sporting opportunities for primary school children to participate in.

As an Asda Active Ambassador, Rutherford will encourage youngsters and their families, who have previously felt excluded, to become active by attending events and using his own experiences of growing up with sport to help inspire a generation of promising athletes.

Tim Scott, Asda Community Projects Manager, said: “Our research showed that 76% of parents thought ambassadors had an important role to play in the legacy of London 2012 and we are delighted to have an Olympic Champion in Greg on board to turbo-charge engagement with the community.

Rutherford, speaking about his involvement with the scheme, said: “It’s vital that we do as much as we can to build on the success and excitement of last year’s Games. Asda Active gives families a great opportunity to access sporting opportunities and it’s great to see so many people getting involved.”

“We can’t let this enthusiasm go to waste by not providing enough opportunities.”