Interdirect celebrates Facebook ad campaign success

Interdirect, has added another string to its online marketing bow with the success of its first Facebook ad campaign for retail client St David’s Dewi Sant.

The autumn 2012 campaign, which combines a series of online marketing tools including search engine optimisation, pay per click and Facebook ads, promotes St David’s weekend fashion and music show on October 27 and 28 as part of Cardiff’s first-ever Fashion Week.

The St David’s Fashion Show will provide a fabulous finale to a week of unique shows offering Cardiff’s fashionistas a glimpse of all the hottest party looks as the countdown to the festive party season begins. The shopping centre felt an online marketing campaign would support its mission to put Cardiff firmly on the fashion map.

Interdirect selected a bespoke audience, which fitted with the shopping centre’s digital brief and helped the campaign achieve social impressions of more than one million in just one week. These impressions were shown to viewer’s friends who like the St David’s Facebook page and anyone who responded to the event.

Hannah James, online marketing specialist at Interdirect said: “Retail is the ideal vertical to capitalise on the opportunities presented by social media because the ability to create real, loyal, brand advocates is right at your fingertips. Facebook can help make retail even more personal, which is what every retailer hopes to achieve.

She added: “Anyone can spend money on Facebook advertising, but Interdirect is strategic in its approach; ensuring clients see the best results possible from any online marketing activity.”

For more information about Interdirect visit the website, call 0845 121 5566 or email