McDonald’s helps fight Milton Keynes’ obesity crisis

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The official ‘fat city’ of Milton Keynes could have an unusual slimming saviour – in the form of McDonald’s.

In a revolutionary move, the chips are down for the fast food chain to partner MK Council in tackling the local obesity crisis.

Shameful new figures show Milton Keynes has the highest number of fat people in England.

A staggering 72.5 per cent of the city population is overweight or obese and more likely to suffer health problems as a result.

The news caused the council’s health cabinet member Nigel Long to put out a plea for business partners to help beat the bulges with a £1 million campaign.

And the first business to jump at the prospect was McDonald’s.

Councillor Long, who takes his grandchildren to McDonald’s for a treat, told the company: “I would be very keen to work with you to promote health eating and higher levels of exercise.”

He added: “What is clear to me is that eating at McDonald’s is seen as natural by people, especially young people, and developing the habit of eating well and exercising regularly, is a great message we could jointly promote.”

McDonald’s head office this week passed the letter to franchisee Ken Tomkins, who runs the restaurants at Xscape, on A5’s Brickhill roundabout and at Westcroft.

A self-confessed fitness fanatic and burger fan, Ken proved the power of McDonald’s three years ago by running the city marathon – fuelled by food from his restaurant. A spokesman said Ken was already aware of the campaign and is looking forward to talking to Nigel Long.

She added: “We continuously evolve our menu, adding more choice including Deli Wraps and Salads, and evolve our recipes to reduce salt and saturated fat content.

“Alongside this continued work on our menu, for over 30 years we have provided clear nutrition information about our food so that our customers can make informed choices that are right for them.”