Milton Keynes company takes award for '˜riotous stand'
A Milton Keynes business has beaten hundreds of competitors to receive the top award at an industry-leading event.
Buckinghamshire based Riot Squad caused award-winning anarchy at the Vaper Expo, held at Birmingham’s NEC at the weekend, and fought off competition to win the Stand of the Show Award.
The celebrating company achieved the prestigious accolade beating more than 200 other businesses at the show, which was attended by thousands of retail traders and vaping visitors.
Riot Squad’s award-winning stand included a bold, branded SWAT style van, complete with interrogation chamber, where visitors were apprehended before enjoying an arresting experience like no other.
Thousands of vapers flocked to the Riot Squad stand during the three-day expo where they were taken captive and dressed in prisoner boiler suits before being bundled into the interrogation chamber.
All vapers visiting the Riot Squad stand had a riotous time and the chance to take part in the award-winning anarchic antics.
The judges awarded Riot Squad the top Stand of the Show prize for offering the best all-round experience, best eliquid range and best branding at the expo, recognised as one of Europe’s biggest vaping exhibitions.
The fun, incarceration immersive experience was staged so visitors could sample the newly launched Riot Squad eliquids before being released.
Ben Johnson, of Riot Squad, said: “We are delighted to have won this amazing award. It is a fantastic achievement and acknowledges everything we wanted to capture with our Riot Squad interactive experience at our innovative stand.
“This award is particularly prestigious as it was our brand launch we wanted to ensure, when we introduced the Riot Squad range to vapers, we delivered the wow factor and made it memorable for everyone who took part.
“Our very own realistic riot squad put ‘vaping victims’ through their paces and the response we had from the thousands who visited the Riot Squad stand was overwhelmingly positive – this is an amazing achievement for Riot Squad and we hope the first of many more awards.”
The premium eliquids offer intense riot inspired flavours including Menthol Molotov, Pink Grenade and Strawberry Scream.
For more information about Riot Squad go to www.riotsquadeliquid.com