Entrepreneur Annie Hawkins, from Milton Keynes, has announced the launch of Simply Coconuts, a sensitive skin care brand for babies.
The launch product is coconut oil providing the perfect solution for parents searching for a daily moisturiser to help rid kids of uncomfortable itchy, dry skin.
Organically farmed in Sri Lanka, the coconuts used in the oil are cold pressed up to 10 times to release their natural oils and seal in their goodness.
The Simply Coconuts oil is full of skin-loving vitamins and replenishing fatty acids that can ease sore and itchy skin.
From cradle cap to nappy rash and everything in between, Simply Coconuts pot of coco-love is an all-natural soother. And it is perfect for keeping hair baby-smooth and skin squidgy-soft, comforting even the newest of bodies.
“Having recently had a baby with dry and irritated skin, I discovered there was a gap in the market for a natural hydrating product," Annie said.
"The baby care products I came across contained ingredients and chemicals I didn’t recognise. I wanted to develop a product with ingredients that I didn't need a chemistry degree to understand. Our organically farmed, natural coconut oil contains only one ingredient and provides parents with a pure product to use on their precious bundles of joy.
"We are on a mission to keep babies’ skin squidgy-soft and super happy," she added.
The Simply Coconuts range will be available to purchase from today at www.simplycoconuts.co.uk