Amazon in Milton Keynes delivers breakfast packages to hungry children

The team at Amazon’s fulfilment centre in Marston Gate will support the delivery of the parcels of breakfast food through Amazon Logistics to the homes of children across the UK.

Between May 11 to May 22, more than 32,000 breakfasts were delivered to 2,300 homes in the South of England and London. During this period, each child received packs containing two weeks’ worth of Magic Breakfast food, either via their schools, or via an Amazon delivery.

The children receiving these meals can normally have a free breakfast at school, provided by Magic Breakfast, to give them the fuel they need for their morning lessons.

Since schools closed due to Covid-19, however, the charity has adapted its delivery model, with help from Amazon, to ensure that children from its partner schools can continue to enjoy their Magic Breakfast at home.

Guided by its partner schools, and with generous support from food suppliers (Arla, Heinz, Kellogg's, Morrisons, New York Bakery Co, Quaker Oats UK), Magic Breakfast has been able to deliver take home breakfast packs to schools or alternative delivery sites during lockdown. School staff have then been organising for these packs to be collected by families or arranging deliveries to families' doors.

Shauli Ziv, General Manager at Amazon in Milton Keynes said: “Our team is delighted to support Amazon’s long-standing partnership with Magic Breakfast by packing the breakfast parcels for shipping to the doorsteps of thousands of children during this difficult time, ensuring they have a healthy start to the day.”

To help Magic Breakfast reach more children at risk of hunger under lockdown, Amazon, a long-standing supporter of Magic Breakfast, has stepped in to help with its warehousing and logistics expertise. Since the partnership began in 2016, Amazon has helped Magic Breakfast provide over 1.5 million breakfasts to thousands of children across the UK.

Alex Cunningham, CEO of Magic Breakfast, said: “Amazon staff have bent over backwards to help the children and schools we support. In a time when hunger is a reality faced by many, Amazon is enabling Magic Breakfast to reach thousands of vulnerable children with a healthy breakfast - children who can no longer access breakfast provision at school and whose families may be finding it difficult to provide food under lockdown. A very big thank you to Amazon”.

The Executive Headteacher of a Magic Breakfast partner school said: “Thank you so much for this valuable support you are offering to our families. It is much needed and much appreciated.”2

Amazon will be continuing to offer this free home delivery service to Magic Breakfast for 12 weeks, or for as long as schools remain under lockdown.