Buon appetito – Zizzi in Milton Keynes offers free meals to Italians during World Cup

The restaurant chain, which has branches in The Hub and Theatre District, is offering Italians a free main course meal during the World Cup while non-Italians can claim 30% off their food bill. To qualify diners will have to present a valid Italian passport and buy a full price drink.

With over 340,000 Italians living in the UK, Zizzi says it is celebrating the nation that may not be competing on the football pitch but continues to dominate globally when it comes to food and culture.

Whether they're supporting another team or avoiding the football altogether, Italians can enjoy a meal on the house at Zizzi as a small consolation for missing out on the tournament in a fun World Cup twist celebrating the nation famous for its pizza and pasta.

For non-Italians Zizzi is offering 30% off food, including starters, sharers, mains and desserts, until the end of the group stages. (June 26)

Corrine Prior, Brand & Customer Experience Director at Zizzi, said: "Italy has already given the world the things people crave during tournament season, pasta, pizza and gathering around a table with friends and family.

"While the Azzurri may not be competing this summer, we wanted to give Italians across the UK a reason to celebrate."

The campaign, titled ‘Forza Italia, Forza Zizzi,’ positions Zizzi as an alternative way for Italian to celebrate their heritage this summer. While Italy won’t be lifting the trophy this year, Zizzi believes Italians across the UK still have plenty to celebrate and is inviting them to do so over great food, good company and a shared sense of national pride.

To redeem the free main course, guests simply need to present a valid Italian passport when dining at Zizzi and purchase a full-price drink.

One free main course is available per eligible Italian guest with a maximum of six free main courses which may be redeemed per table or bill.

For further details and to book visit the Zizzi website.