Here's how to keep the kids amused for hours for just 95p this half term - at IKEA in Milton Keynes

IKEA in Milton Keynes has launched the ‘Savviest Day Out’ for less than £1 per child this half term to help struggling parents.

They say the activity – which includes lunch – is a way to help families have fun together during the school holidays without breaking the bank.

The youngsters can pick up a treasure map which will guide them around the store, challenging them to interactive activities as they go.

These include creating shadow puppets using the BETTORP lamp, designing a robot inspired by products in the IKEA Circular Hub and measuring their height in FABLER BJORN bears.

And for parents looking for a bit of free school holiday peace, SMÅLAND can provide more entertainment.

Finally the store is offering kids’ meals for just 95p – and parents don’t have to buy an adult meal to qualify for the offer.

A study, conducted by Censuswide for IKEA UK, found that 77% of parents and grandparents worried about the cost of a family day out during the school holidays, leading to the retail giant deciding to turn its iconic stores into the ultimate day out for the holidays.

As the cost of living crisis continues to impact family finances, IKEA has found 47% of families have gone out less together, with 69% saying this is directly linked to the financial impact of the cost of living crisis and 83% noticing that the cost of a day out with kids has increased over the past year.

Price is the most important factor for 67% of parents and grandparents when organising a family day out, with a quarter (25%) of those asked citing food as the most expensive element.

IKEA UK has worked with Gemma Bird, aka MoneyMum, to put the Savviest Day Out to the test.

Gemma said: “Trying to come up with ways to entertain the kids and keep costs down is top of mind for every parent! Heading out to big attractions can end up costing a fortune once you add up the entrance fees, food and parking.

"My daughter and I loved our savvy day out at IKEA – she got to complete all the activities on the map, and I had a browse. The 95p kids’ meal is an absolute steal.”