In pictures: First look inside chocolate wonderland as new Lindt store opens in Milton Keynes

The new boutique Lindt store will captivate chocolate lovers with its irresistibly unique experiences, indulgent offerings and exclusive features. These include:

Lindt’s iconic Pick & Mix selection: offering over 30 different chocolate varieties, from exclusive flavours to classic favourites like Choco Wafer, Popcorn, Cherry Blossom, Marc du Champagne, Stracciatella, Giandujotto and many more you can only find in store.

Exclusive gifts and personalisation: discover a curated range of gifts perfect to treat a loved one. For that extra special touch, custom gift tags and bespoke ribbons are available from Lindt’s expert gifting team.

MyLindt Rewards: become a member for free to enjoy rewards and special offers in store and online, including a welcome perk of 10% off your first purchase.

With summer in full swing, explore the brand’s latest launches in store. From Lindt Tokyo Style Chocolate Matcha and Strawberry bar exclusive to Lindt stores and crafted with ceremonial grade Chamei Minami matcha, LINDOR Cherry Blossom, a delicate Sakura-flavoured truffle inspired by Japan’s iconic blossom season, to LINDOR Golden Caramel Hazelnut, a golden caramel shell delicately refined with roasted hazelnuts and a smooth melting milk filling.

To celebrate the brand new opening, a host of LINDOR delights were handed out to visitors along with goodie bags filled with iconic Lindt treats.

Faythe King, Retail, D2C and eCommerce director, said: “We’re thrilled to be opening our newest Lindt Chocolate Shop in Milton Keynes to bring the exquisite taste of Lindt to the shopping destination of centre:mk, a key regional location for us. Visitors can enjoy a premium chocolate paradise with a feast for all the senses and unique offerings from our exclusive Pick & Mix flavours to personalised gifts for that extra special touch, only available in store. Opening just in time to explore our irresistible limited-edition products this summer.”

Kevin Duffy, centre:mk director, added: “Lindt is a compelling addition to our retail mix, appealing to both everyday consumers and more affluent groups. Through its new boutique format, it will provide a sense of luxury and will sit seamlessly alongside our existing brands and enhance our overall proposition, complementing our food and beverage offer, especially with the upcoming arrival of Knoops.

"This strategic signing reinforces our commitment to bringing in best-in-class brands that resonate with our guests and continue to elevate the quality of the scheme.”

So whether you’re looking to indulge your sweet tooth, find the perfect gift, or simply immerse yourself in a world of chocolate, Lindt’s new Chocolate Shop at centre:mk should be your chocolate fix.