Milton Keynes schoolboy, 12, is CEO of his own booming business, making hundreds of pounds a month

Remarkable Safin Sabin-Ahmed Safin founded Socky Wocky when he was just 10, after coming up with the idea of producing "really cool, colourful and fun socks" with uplfiting messages printed on them.

The positive affirmations include ‘I am somebody’s reason to smile’, ‘I can do anything I put my mind to’, I am the best version of me’ and ‘Be yourself, everyone else is taken’.

The eye-catching designs were snapped up by Sabin's schoolfriends in MK and on the Socky Wocky website. Within a year the business was making around £600 a month and Safin was even pitching his ideas to Harrods.

"Safin is the boss!" said his mum Natalie. "He briefs the designers, putting forward all his ideas and visions. He is very particular when it comes to the colour combinations.

"He even designed his own logo; a cheeky drawing of himself. Most, if no t all of the ideas are his. Mum just does all the admin, typing, washing his smelly socks and phone calls!"

A pupil at Hazeley Academy, Safin decided he wanted his own business after a trip to Primark one day.

"I thought: 'Okay, I can be like Primark'," he said. "So we just put this piece of paper on the back of the kitchen door and every time I had an idea for a business I jotted it down."

He hit upon the sock idea and the concept grew and grew.

" Instead of doing all these showy ‘oh look at me’ designs I thought why not focus on the message that it provides instead of how it looks," he said.

Natalie, who works in social care, recalls: "Safin came up with the amazing concept to design and manufacture cool children's socks using positive affirmations. Curious, I questioned why the use of affirmations? To which he simply replied, ‘I want to make everyone feel happy’. An hour later we were at the kitchen table designing socks and coming up with more fantastic affirmations."

This week Safin appeared on Channel 4's Steph's packed lunch show, which showcased his success with Socky Wocky. He was praised for supporting a positive mindset during the challenging times of lockdown and supporting and encouraging young entrepreneurship.

"I truly believe that anyone big or small can do anything they want, no matter how big the challenge may seem. If I can start a kid's sock company (Okay, with a little help from mummy), anything is possible," he said

Safin, who has an older brother called Kye, says he wants everyone to believe that they are capable of doing anything they put their minds to.

His mum said: "As a family we are massive fans of affirmations, which we all use regularly. We feel its important to appreciate how fortunate we are, as well as the importance of helping others. It always makes me smile when I hear Safin using affirmations, being his very own cheerleader.

"As adults we all love a pat on the back, to hear how great we are and children are exactly the same. As humans we can be our own worst enemy. We limit reaching our full potential due to lack of confidence. That’s why Safin wants to help empower young children to put a stop to self doubt and motivate others just like him to take control of their self belief.

"Of course, with lots of encouragement from us big people. Safin loves the idea of seeing all children happy. He wants everyone to believe that they are capable of doing anything they put their minds to and the importance of being the best version of you."

Natalie says she is "super proud" of her talented son. "Not just for having that mindset at that age of wanting to know he wants to do something, but also the way he carries himself. ‘

"He’s thrived on having a business and everything it entails. He loves making decisions and doing all of these videos, he’s really involved."