Small family-run dental practice in Milton Keynes gets its teeth into Sky TV advertising campaign

Oxford House Dental Practice in Fenny Stratford is thrilled to receive funding for the advertising via the Sky AdSmart SME100 support scheme.

It was one of 100 other small businesses chosen to receive support from the broadcaster during the Covid-19 crisis.

Like many small businesses, Oxford House had to close at the start of lockdown and faced a financial struggle over the weeks.

The practice's principal dentist, Dr Kaival Patel said: “As owners, we found it so hard to live life at 100mph and then have everything screech to a halt.

"The Sky TV advert has given us a project when we need it the most. We can get our teeth stuck in to something we would have never envisaged even looking into. A television advert for a small, family-run, family- orientated business - that just doesn't happen. Not to us.”

David Sanderson, director of AdSmart Local and Development at Sky Media. said: “Businesses up and down the country are facing some of the hardest

trading conditions in recent memory. This initiative is about giving businesses confidence in advertising and their ability to succeed no matter the situation.”

Dr Patel said the hardest part of the closure was seeing patients suffer whilst being locked down. His team adapted to a "new age" of dentistry, starting with video consultations, and also spent time renovating their Edwardian building.,

They are now busy planning their advert, which will run in July.

“We are ever so grateful to Sky AdSmart for giving us the opportunity,” said Dr Patel. “We hope we don't let our patients down when creating something. But please rest-assured, we will be back at our day job before you know it, doing what we do best - making people smile.”

The team at Oxford House Dental Practice will be welcoming returning patients from Tuesday June 23 They are offering free Invisalign consultations to allow people to see if they are suitable for a tooth alignment treatment.

To make a priority appointment people can 01908 373614 or email http://[email protected].