Rebrand for BID aims to reinforce pride in Milton Keynes
At the beginning of October, big changes are afoot for the Milton Keynes Business Improvement District (BID).
Officially launched in June 2017, just over a year on, the BID has made huge steps forward and rebranding from the original ‘Amazing CMK’ is the latest change to take place.
The new name and new brand ‘MyMiltonKeynes’ will help to reinforce the organisations position to deliver positive change for Central Milton Keynes in areas of safety, cleanliness, mobility, workforce excellence and vibrancy, benefitting businesses and their employees whilst helping to attract more investment and visitors to the area.
As you start to see the rebranding being rolled out over the next few weeks including a new website, social channels, etc; there are three major projects that MyMiltonKeynes is announcing for launch in early November.
‘MyBus’ is a free shuttle bus for Central Milton Keynes employees running a circular route from Station Square up to the central shopping areas from 8am to 6pm Monday to Friday, with 10 stops en route. Providing this type of service for employees has been talked about for many years, but now the BID has delivered.
The ‘MySpace’ service, run via an App, will allow employees to use real-time data – supplied via Smart City technology – to be directed to zones within Central Milton Keynes giving the best opportunity to find a parking space.
‘MyRewards’ is a new employee incentive scheme, giving workers within Central Milton Keynes access to exclusive discounts and offers from companies with CMK and surrounding areas.
Melanie Beck, chief executive at MyMiltonKeynes, commented, “As the Milton Keynes BID has been officially up and running for just over a year now it was felt we needed to rebrand to give the organisation clear ownership and focus for the future. With some exciting projects almost ready to launch, the time is right to bring MyMiltonKeynes to life.”
To find out more about the many projects undertaken by Milton Keynes Business Improvement District go to www.mymiltonkeynes.co.uk