Superdrug helping customers learn more about skin cancer

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This summer Superdrug is putting its weight into educating customers on skin cancer.

Once again they will be offering their Mole Clinic service to help those concerned about the changing appearance of moles (one of the first indicators of skin cancer).

In the UK skin cancer remains one of the fastest growing types of cancer with 100,000 cases of non-melanoma skin cancers registered each year and over 10,000 cases of malignant melanoma – the most deadly form of the cancer.

Since Superdrug launched its mole check service five years ago the nurses in stores across the country have given customers over 7,500 mole checks.

Over these five years the number of mole checks has risen 10 per cent as Brits become more skin cancer aware.

The one to one mole check consultations (from £30) are available in 19 stores across the country offering customers clinical expertise and up to the minute technology in diagnosing skin cancer. Customers can find their nearest store and book by calling the dedicated booking line on 0845 789 111.

The service is provided by fully trained nurse specialists offering direct and rapid access to primary care skin cancer screenings. It features Digital Dermoscopy, a non-invasive technique which captures highly magnified images of moles and offers previously unseen views beneath the surface of a mole. As a result, the earliest signs of skin cancer can be seen long before the cancer becomes life threatening.

Digital images called TeleDerm can also be retained to compare with future images to identify any abnormal changes. Suspect moles are referred in accordance with guidelines published by NICE (National Institute for Health and Clinical Excellence) and the British Association of Dermatologists.

As well as this paid for service in 19 stores, Superdrug has also trained its pharmacists to offer a completely free Skin Cancer Risk Assessment in 213 stores.

This completely free Skin Cancer Risk Assessment advisory service is operated by the retailer’s pharmacists and nurses and gives customers one to one advice, in the store’s private consulting room, on their risk of being diagnosed with skin cancer based on skin colouring, health history and specific questions on freckles and moles.

Superdrug’s health practitioners, who have been trained on skin cancer awareness and sun safety, use a web based risk assessment programme. This was developed for the retailer by The Mole Clinic using NICE (National Institute for Health and Clinical Excellence) guidelines and gives customers specific personalized advice. Those customers who are identified as high risk are given a print out of their risk assessment and advised to visit their GP, or make an appointment at one of Superdrug’s Mole Clinics, for further investigation.

These skin cancer awareness moves are part of Superdrug’s long running campaign to educate the nation on skin cancer. Since the campaign began seven years ago over £1m has been raised for skin cancer charities.

This year stores will be working with Teenage Cancer Trust on the summer sun safety campaign, Shunburn. Look out for top tips on sun safety in store, plus special fund-raising activity.