thecentre:mk commissions the UK's largest retail digital installation for IF
A series of art installations are being hosted by centre:mk this summer, which launched last Friday, as part of the Milton Keynes IF:Fest.
In Middleton Hall, Miguel Chevalier is showcasing his ‘Magic-Carpets 2016.’
Miguel is the festival’s Artist-in-Residence this year, but this is the first time his work has been shown in the retail environment, and is the largest digital projection ever showcased in a retail space in the country.
Shoppers and visitors can interact with the piece by walking through the light show to change and shape the environment, and sound artist Ray Lee has created ‘sonic spheres’ for people to hold, which generate sound and react to the changes in the projections and the heat of people’s hands.
Liquid Gold is the Air, by choreographer Rosemary Lee and film-maker Roswitha Chesher, and Ground Resistance by Wesley Goatley and Georgina Voss are also on display in the shopping centre.
Both feature immersive sound and visual experiences and are housed in bespoke structures.
“There’s a very compelling argument for bringing thought provoking and engaging art events to centre:mk and Milton Keynes,” says centre director Kevin Duffy.
“We see this summer’s activity as an integral part of being a world-class shopping destination - for customers, retailers and visitors alike.”