Virgin Holidays opens new v-room in Milton Keynes - complete with spa

Enjoy new experiences when you 'check in' at the new store
Enjoy new experiences when you 'check in' at the new store

Virgin Holidays has opened the first-ever travel agent to feature an operational spa - and it's here in Milton Keynes

The new store at centre:mk employees 10 staff and offers customers a totally immersive holiday booking experience.

The new store layout

The new store layout

Spas are already a staple in many Virgin Atlantic Clubhouses around the world, but this is the first time the concept has been available in a v-room store. Now, customers will be able to enjoy a relaxing manicure or hand massage, as they peruse an extensive collection of holiday options – courtesy of experts trained by the Virgin Atlantic Clubhouse.

The Milton Keynes v-room is designed in the style of a luxurious airport lounge to provide a relaxing environment for customers.

As well as the spa, unique features include a virtual reality rollercoaster, a complimentary bar serving bubbles, a children’s play area and a selection of Virgin Atlantic’s Upper Class and Premium Economy seats to enable customers to “try before they fly.”

Lee Haslett, VP of sales and product at Virgin Holidays, said: “We’ve been revolutionising the way our customers book their holidays for several years and our latest v-room in Milton Keynes is the next step on that journey.

Your holiday starts early with Virgin

Your holiday starts early with Virgin

"We know that our customers are looking for something extra than just a standard holiday and our v-rooms are the first step on that journey - whether that’s the instore bar, children’s play area or rollercoaster simulation. I’m excited that we’re able to bring our v-room concept to Milton Keynes and I can’t wait to see what our customers think of our first ever in-house spa.”

Mark Morton, Milton Keynes Store Manager, added: “Whether it’s a beach holiday in Antigua, a cultural excursion in Havana, a throw of the dice in Las Vegas or the family holiday of a lifetime in Orlando – we’ve got a tonne of brilliant long-holiday deals for Milton Keynes residents.

"The entire store concept is relaxed and informal; we want people to feel as if they’re chatting to a friend over a glass of Prosecco. If you want to explore holiday options in a welcoming environment you can’t go past this world-first concept.”

Key features of the new Milton Keynes v-room:

A spa area, allowing customers to enjoy a manicure as they peruse holiday options

A complimentary bar serving soft drinks, Prosecco and snacks

A children’s’ play area with interactive screens

A selection of Virgin Atlantic’s Upper Class and Premium Economy plane seats to enable customers to try before they fly

A unique virtual reality rollercoaster experience – taking customers to Las Vegas and back, via space

Five kiosks with relaxed seating for families to consult with Virgin Holidays’ expert travel consultants