Destination MK, the new city’s tourism body has spent 18 months determining the value of ‘Visitor Economy’ to Milton Keynes.
The research was carried put with Dynamic Concepts Consultancy and Milton Keynes Council.
With the information collated, they have announced the value of the Visitor Economy is £232 million per year, that is a rise of 34% since it was last measured in 2007.
A separate result also showed that 25% of visitors to Milton Keynes would return more frequently based on the strength of their experience within the city.
“It is important to look back at the incredible things that MK has achieved, but equally, we need to look to the future and harnessing the potential of our thriving Visitor Economy is key to the prosperity of the city going forward into the next 50 years,” said Destination Milton Keynes chief executive Steven Gordon Wilson.