Board set ambitious target for MK Dons season ticket sales
Plenty have already signed up for next season
Neil Hart hopes to top 5,000 MK Dons season ticket holders next season, with more than 2,000 already signed up.
The early-bird prices for the 2026/27 campaign have adult supporters paying £15.87 per game for a season ticket, irrespective of which division the club will be playing their football in August. Click here for the full price list
While a rise on this season’s price, the chief executive believes the lure of potentially seeing the side play in League One next season will encourage supporters to secure their seats before Dons’ fate is sealed.
“If we get promoted, the teams in League One are much more of an attraction than in League Two,” said the chief executive. “I’m not belittling this division at all, but there is no doubt League One is more appealing.
“We feel we offer great value, especially with the early bird, which is about £15 per match for an adult. If we can achieve our ambitions this year, it offers great value for League One, and even the phase 2 prices are pitched around midtable League One.
“I hope supporters would want us to be fair. The business of football is a business, we have to be transparent about that, and season ticket revenue is important to the club financially. I think the prices are fair, particularly in the early bird.
“Last season we finished just short of 4,000 and this season we’d like to reach 5,000. Looking at the data and the numbers in the take up so far, that’s very much achievable.”
Hart added: “I understand that we still have six games this season to go, and we’ve set the early-bird deadline for April 11 - the day we play (league leaders) Bromley, and the ticket office will be open until 6pm after the game. We’ve strategically done that!
“Some fans will commit to us regardless of the outcome of this season, and others will understandably want us to deliver that success and I understand that. But that early bird will not be extended.”