Dons launch sponsor-less shirt ahead of new season
The new shirt is missing a few component of modern football kits
MK Dons have launched their new home shirt without a new title sponsor on the front.
The new white home shirt features gold accents on the sleeves and around the neck, with the new badge, introduced at the start of last season, placed in the centre of the shirt.
After a decade of Suzuki sponsorship, Dons announced they would be seeking a new shirt sponsor last season, but have yet to find one to take pride of place afront the new kits.
However, with the new season looming and pre-season friendlies ramping up in the next few weeks, Dons have launched the shirt without a sponsor.
The new unbranded kit will be available for purchase from Thursday (July 23) at the club shop at Stadium MK.
CEO Neil Hart said they are still seeking a sponsor they believe match the calibre and expectations of the club moving forwards, and do rule out adding one to the front of the shirt at some point during the season.
“This kit is unlike any other that the club has produced,” said Hart. “The detail and quality is simply stunning and we have developed a fashionable shirt in partnership with Reebok which we are sure will be a collectors’ item for years to come.
“For many clubs, the front of shirt is one of its largest revenue opportunities, however, our operating model is built differently. This in turn allows us to be uncompromising on the level of brand we partner with and the value we place on our corporate assets.
“We reserve the right to place the right brand on the kits at any point in the future.
“We are a club unapologetically unafraid of doing things differently. This marks another step in that direction and one, we believe, harbours true innovation and ambition.”