New sponsor named for EFL Trophy

The EFL Trophy has picked up new sponsorship from Bristol Street Motors.

After Papa John's ended their relationship with the competition at the end of last season, the first few rounds of the group stage of the competition this season has been unnamed.

As well as being the title-sponsor of the competition until the end of the 2025/26 season, Bristol Street Motors – part of the wider Vertu Motors group – will also become the Official Car Dealer of the EFL. The rebranding will be in place for the final round of fixtures, which kick-off next Tuesday night. Dons' final group game against Northampton Town takes place in November 21 at Stadium MK, and should Oxford fail to beat Chelsea U21s in normal time next week, MK Dons, who have already qualified for the next round, will be confirmed group winners.

The EFL’s Chief Executive Officer, Trevor Birch, said: “We are delighted to welcome Bristol Street Motors as title sponsor of the EFL Trophy in a partnership that sees further investment into League One and Two clubs over the duration of the deal. 

“With almost 22 million supporters coming through the turnstiles in all our competitions last year, a thriving community network and a landmark broadcast deal in place for next season which will see all Bristol Street Motors Trophy fixtures broadcast live by Sky Sports, the appeal of the EFL continues to grow from strength to strength offering a unique, valuable platform for our commercial partners.”