MK Dons’ mainly white home shirt could be given a shake up next season

MK Dons’ home shirt is set to be given a refresh next season following the success this season’s kits.

Reebok’s first efforts in donning the side this term have generally been a success, with all three outfield shirts proving popular amongst supporters and the players too.

The brand has also taken control of a new shop at Stadium MK to provide hundreds of new club-branded merchandise beyond just footballing attire, something which chief executive Neil Hart felt was desperately needed.

The club’s change kits have given a nod to the Codebreakers of Bletchley Park in grey, and have been given a vivid dash of eye-catching colour with the pink third shirt, proving some of the most popular kits in recent times.

This season, the traditionally white home shirt has leaned into the gold elements in the club’s new badge, but things could be taken a step further next season, with the CEO admitting another change could be on the horizon.

“Next season’s home kit is very different as well to what we’ve done before,” he said. “And I’ll say the kits next season are a notch above these, they look unbelievable in terms of the plans in place.

“It has been a really good start. Everyone knows Reebok, they’re a global brand and it’s working well. The three kits are selling really well, the white home shirt, the Codebreaker grey away kit and the pink think, they’re really great.”

With the work to reinvent the club shop taking place over the last few months, Hart said he is much happier with the level of stock in place compared to previously, offering fans options beyond just football shirts to wear during their everyday lives.

He said: “I think the store is as good as any League One or Championship club. We’ve got over 300 different ranges, Reebok gear, fashion gear, hard goods, souvenirs, a Christmas range too. We’re just doing sensible and obvious things to give the fans a good product.

“We want people in the city to see the brand, to see products and to see the shirts. I live in the city centre and it’s very rare to see someone in an MK Dons top, so it stands out to me when I see one. I’d love to see more of that, but that’s on us, we’ve got to get the products out there.”