Voting opens to choose new MK Dons club crest

Season ticket holders are being asked to vote on a new look for MK Dons and their club crest.

The design has stayed predominantly the same since the club’s inception in 2004. With Fahad Al Ghanim taking over the business last summer, they have looked at ways of rebranding and marketing the football club.

After meeting with the supporters’ board, CEO Neil Hart concluded alterations to the club’s crest could help. The designs will be revealed to season ticket holders to vote on via an online portal, and they have until next Thursday (February 20) to vote for their favourite of three new designs, or in favour of sticking with the current design.

The Citizen understands the primary 'chalice' style MK Dons logo will remain incorporated in the new designs.

On the evolution of the club’s identity, Hart said: “When the new ownership group acquired the club last summer, one of the many things we wanted to learn more about was the club's identity and branding.

“This started with informal conversations among staff before the possibility of a brand evolution was brought to the MK Dons Supporters’ Board last month. Their reaction was one of unanimous enthusiasm, as we look to celebrate the past 20 years of football in Milton Keynes while also paving the way for a new era at the football club - this feels like an important milestone in the club's history and an opportunity for us all to review our brand identity.

“As we continue to be focused on improving every aspect of our football club we want our supporters to be at the heart of any important decision making affecting the club. So, take your time, review the designs and let us have your feedback. We can assure supporters we will only evolve the club's brand and identity with the full support of our loyal fan base and key partners".