Cinema-goers beware - the UK’s first-ever 4DX cinema will open here in Milton Keynes later this month.
Cineworld will host the “revolutionary cinematic experience” which promises to stimulate all five senses. That will mean a new auditorium including high-tech motion seats, plus special effects such as wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats.
All these effects will work in perfect synchronicity with the action on screen, courtesy of new technology developed in South Korea.
Mooky Greidinger, Cineworld’s chief executive officer, said: “We are incredibly excited to be bringing this revolutionary cinematic experience to the UK. Cineworld Milton Keynes will be our first location among many others to come.
“In 4DX, cinema-goers will become part of the action as sounds, motion, lights and special effects thrill them in their seats.
“At Cineworld, we are committed to differentiating ourselves – ensuring we are at the forefront of innovation and technology, while giving our customers the most enhanced cinematic experience there is. This amazing new venture, in addition to our other offers, such as IMAX, Superscreen, VIP auditoriums, D-Box and now 4DX, allows our customer to choose not only which movie they wish to see, but also how they want to watch it”.
The 4DX cinema will launch on January 30, with tickets going on sale from Thursday, January 15. The new auditorium has taken five months to complete and includes 140 seats plus a curved screen measuring at 5.8m x 10.5m – bigger than a double decker bus.
The first film to be screened will be Kingsman: The Secret Service.
Mark Johnson, general manager at Cineworld Milton Keynes, said: “We’re delighted to be the first Cineworld cinema to be bringing 4DX to not only the people of Milton Keynes, but also the UK. We can’t wait to see people’s reactions.”
4DX tickets can be booked from January 15. To book tickets or for further information, visit www.cineworld.com/MiltonKeynes
Which films would you like to watch in 4DX with smoke, smells, fog and rotating seats? Comment below with your suggestions?