The ad break might traditionally be a time to go and pop the kettle on, but secretly, millions of viewers are suckered by the commercials.
How often do you catch yourself humming a tune lifted from an advert you heard last night?
We all do it, if we are honest.
And now - thanks to Sony Music - you can enjoy a monstrous delivery of the best songs, with the release on Monday of a two CD set, cunningly titled The Very Best of TV Ad Songs.
Among the 40 numbers with the big playability factor you’ll find a little bit of everything - old songs, new tracks and re-workings of some total classics.
Fleetwood Mac feature with Everywhere (Lifted from the Three Ad), and Rebecca Ferguson’s Nothing’s Real But Love (used to back Nescafe) is sitting pretty too.
Still on the coffee trail come Kiss with I Was Made For Lovin’ You, while Barclaycard showed their cash and ‘borrowed’ the Boston classic More Than A Feeling.
But these are the tip of the iceberg – Paloma Faith, Lissie, Will Young, Frankie Goes to Hollywood, Jim Reeves, The Monkees, Doris Day, Grace Jones and Eliza Doolittle are among the many other sing-a-long sellers.
And we have copies up for grabs in this week’s competition.
To be in with a chance of winning a copy, we want you to tell us who originally recorded Never Tear Us Apart, covered by Paloma Faith and used on the John Lewis campaign.
Email firstname.lastname@example.org with your name, address and answer.
The competition will close on Saturday, April 27, 2013. Usual Citizen terms and conditions apply.