Midsummer Place’s celebrates retail excellence at 2026 awards

The event recognised the outstanding contribution, innovation and dedication shown by retailers across the centre, highlighting those who continue to elevate the customer experience and play a vital role in the destination’s ongoing success.

Centre Award Winners:

Marketing Star: LEGO

Customer Service Star: HSBC

Standout Performance: House of Sliders

Community Spirit: Off the Record

Centre Champion: Suit Direct

In addition to the centre-selected awards, guests also celebrated the results of the highly anticipated public vote categories, reflecting the views of Midsummer Place visitors:

Public Vote Winners:

Best Newcomer: Søstrene Grene

Favourite Food Destination: Five Guys

Best Fashion Retailer: ZARA

Best Lifestyle Retailer: Waterstones

Retailer of the Year: Sports Direct

The evening was a celebration of collaboration, resilience and creativity across the retail mix, with each winner demonstrating exceptional commitment to both their customers and the wider community.

Kirsty McGiff, Marketing Manager at Midsummer Place, said: "Our retailers are at the heart of everything we do, and these awards are a chance to celebrate the incredible passion, creativity and dedication they bring to the centre every single day. From exceptional customer service to inspiring store experiences and meaningful community impact, this year’s winners truly represent the very best of Midsummer Place. We’re incredibly proud to work alongside such a brilliant group of international, national and independent brands."

The Retailer Awards form part of Midsummer Place’s continued commitment to supporting and championing its brands, ensuring the centre remains a vibrant, welcoming and ever-evolving destination for Milton Keynes.

The centre would also like to extend its thanks to event sponsors Lane7, Perception PR and Horizon Radio for their support in making the evening such a success.