Fashion store selling up to size 40 reopens in Milton Keynes offering more personalised experience
A fashion store that sells clothes up to size 40 is reopening its doors at centre:mk this week.
Yours Clothing says it is offering an enhanced in-store shopping experience for women by tailoring its offerings to their needs.
Rather than offering an identical range determined centrally, the Milton Keynes assortment will be shaped by the store manager, drawing on their day to day understanding of the styles and products local customers respond to.
The refreshed store will also stock a selection of web exclusive lines not typically available in-store, and new pieces will be introduced regularly.
The concept is designed to create a more personalised shopping experience, combining locally relevant fashion choices with greater autonomy for in store teams.
Evans and BadRhino will also be available at the Milton Keynes store, widening the product offering for customers.
A spokesperson for Yours Clothing said: "Every store has its own customer base with its own style, so giving our store managers the freedom to shape what's on the rails locally means shoppers get a selection that actually feels made for them. We're excited to bring this new approach to Milton Keynes, and to see how our customers respond to a more personalised way of shopping in-store."
Yours Clothing is the UK's leading plus size womenswear retailer, offering trend-led fashion in sizes 14-40, recently introducing sizes 10 and 12 across selected styles
Founded in 1994, the company is part of AK Retail Holdings, whose portfolio also includes BadRhino, Long Tall Sally, Evans, M&Co and PixieGirl.
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