A special promotion is kicking off at a Milton Keynes theme park in support of team England during the World Cup.

An exciting new World Cup ticket promotion is being introduced at Gulliver’s Land theme park. Families are getting the chance to secure up to 99% off children’s tickets this summer - with the discount percentage determined by England’s performance on the pitch.

The family theme park is putting a unique spin on football fever by linking ticket prices directly to England’s goals during the group stage matches. The minute that England scores its final goal in each game will dictate the percentage discount on children’s tickets. The offer will be launched the next day after each match for 24 hours only.

For example, if England’s last goal is scored in the 82nd minute, families can enjoy 82% off children’s tickets when bookings open the next day.

A special promotion is kicking off at a Milton Keynes theme park in support of team England during the World Cup.

placeholder image — A special promotion is kicking off at a Milton Keynes theme park in support of team England during the World Cup.

Key fixture dates and ticket releases are:

England vs Croatia - 17 June (9pm) - Discounted children’s tickets available 18 June from 10am (24 hours only)
England vs Ghana: 23 June (9pm) - Discounted children’s tickets available 24 June from 10am (24 hours only)
England vs Panama: 27 June (10pm) - Discounted children’s tickets available 28 June from 10am (24 hours only)

An online discount code will be released on the resort website and social media channels the day after each match, giving families the opportunity to book tickets at a reduced price. But if England doesn’t secure a goal, no discount will be released.

Not only do promotions apply to the Milton Keynes venue, but to all Gulliver’s resorts – including Gulliver’s Kingdom in Matlock Bath, Gulliver’s World in Warrington, and Gulliver’s Valley in Rotherham. The timing of the promotion is perfect for families planning their next summer holiday venture, although the offer excludes the upcoming Father’s Day weekend.

Dean Kimberley, director of loyalty and marketing at Gulliver’s Theme Park Resorts, said: “We’re always looking for creative ways to bring families together and make great-value days out even more exciting. With the World Cup capturing everyone’s imagination, this promotion is all about sharing in the highs of the tournament and rewarding our guests in a genuinely fun and memorable way.

“Whether England score early or leave it until the last minute, families can celebrate every goal with an incredible saving on their next Gulliver’s adventure.”

Gulliver’s Theme Park Resorts is a family-owned business known for delivering fun-filled experiences and short breaks for families, especially those with children aged 2 to 13.